The most important web design trends of 2016

This is no longer just a trend, but rather a kind of industry standard. It is not without good reason that experts are already predicting that mobile devices will generate more traffic on the web than desktop devices in the near future.

For this reason, web designers and website owners alike are forced to give this aspect due attention if they do not want to lose touch with the new mobile generation of Internet users.

Good programming and responsive design skills are required for complex page structures.

You can find more about this topic in our article Responsive Design.

Emotions and stories govern successful marketing, because a good story makes a company, a product or a brand tangible. Being entertained is one of the most powerful human emotional needs.

The aim of storytelling is to captivate the visitor to a website with an exciting story about a brand, product or service in order to get them to identify with this brand, product or service.

In this way, very lively websites with exciting user guidance can be created. But well-done storytelling on a website can be a complex undertaking, which is then associated with a corresponding amount of effort.

If, however, it is possible to reach the user emotionally with a symbiosis of text, image, video and sound and to take him on a fantastic journey into fascinating worlds and stories - interactively guided - then identification with the offers is strengthened in such a way that they like it discussed, taken up again and again and shared on social networks, because good stories spread by themselves.

The term Ghost Button stands for a design concept in which buttons are reduced to a minimum. The actual ghost button consists only of a mostly thin frame and the text within it. A button can hardly be more minimalistictalten – assuming you should also be able to recognize it as a button. Reduced in this way, he is practically just a shadow of himself, i.e. a ghost.

Ghost button doesn't sound very exciting, but it can look really chic, because it comes across as elegant and delicate and has become very popular because of it. Because of this, these buttons are sure to be with us for a while – especially on sites with distinctive typography, bold colors, and background videos.

It is understood as the division of a website into different, easily distinguishable "cards" in the form of squares and rectangles, which essentially contain short text messages, an image or a "Call To Action" button (CTA = request for action to the user). Not only does this design look good, but it's also "finger-friendly", allowing for quick and easy navigation on both desktop and touch devices.

With the further development of Responsive Webdesigns and the concentration of web designers on optimized usability, especially on mobile devices, the choice of the right typeface has become more and more the focus of the web designer community. The font size also plays an important role here and the trend is clearly towards generous body text and huge headlines.

But large typefaces are not only pleasant to read, they can also have a creative and artistic character if used correctly.

And because today, for example, Google Fonts or Typekit offers a large selection of beautiful and individual fonts, some of which are also available free of charge, typography can now be used more than ever as an important style element in web design.